Tuesday, December 8, 2009

Charge Aught!!!: Remember O-Town?

Hey, how about some Institutionalized Reminiscing About Shit That Happened Three Years Ago? Oh yeah, VH1 already beat us! Whatever. They don’t own decade retrospectives, however hard they might try.

2000 was a bleak time for mainstream music, as the momentarily interesting alternative movement of the early 90s gave way to the sunny Hanson-and-Spice-Girls-pop of the late 90s, which in turn gave way to the chart dominance of the Backstreet Boys, ‘N Sync, and about a million other boy bands cast in their image.

O-Town is one such band, formed on ABC reality show Making the Band (more on the whole reality TV thing as we progress). Whether they are named after Rocko’s hometown is up for debate, but what we know is that they enjoyed only fleeting success, and that the moment they started trying to write their own songs and escape standard boy band stereotypes, their record label dropped them like a hot potato.

Even at the time, O-Town can scarcely have been more than a novelty act – how many true, lasting celebrities has reality television given us, even counting Clay Aiken? Their schlocky songs were no different than what any other pop group at the time was churning out, and one of their hit singles was featured on the Dr. Doolittle 2 soundtrack. The group made a posthumous appearance in Superbabies: Baby Geniuses 2.

When I think of O-Town, only one word comes to mind: Really?