Deadline is reporting that the Academy of Motion Picture Arts and Sciences is considering moving next year's ceremony up to January. In fact, Deadline editor-in-chief Nikki Finke is reporting that the Academy Board of Governors met last night to discuss the change.
So you might be thinking, "Who gives a crap about the boring-ass Oscars? I'll just not watch them in January like I didn't watch them in March."
"Boring?!" I'd say. "But you'd be missing all those amazing, uh, dance numbers? And the hosts were amazing! Steve Martin and Alec Baldwin? They in no way delivered a flat, completely unfunny opening full of awkward pauses."
Okay, so the Oscars are often painfully dull, and the Academy has made it clear that they will resort to anything to get people to actually watch the damn telecast (except, like, make the telecast entertaining). An unnamed studio exec told Finke that the change "will make the Oscars the definitive awards show again," thus encouraging people to watch the "New Super Important" version of the Oscars.
Problem is, the Oscars have been "definitive" for quite some time now, and it hasn't helped their numbers a lick. This year's telecast earned the highest ratings in five years not because it was "definitive," but because that movie with the naked blue people that made eighty bajillion dollars was nominated.
But while the change in timing probably won't increase viewership, it will totally transform the release schedule for studios vying for Oscar. Instead of releasing all their Oscar bait in one, frantic, sleepless three-week period in December, studios will be forced to release all their Oscar bait in one frantic, sleepless, three-week period in November. This means that all those AMPAS members who watched all their screeners during the Christmas holiday will be SOL. Finke also points out that the early distribution of said screeners will mean pirated copies will end up on the web even farther in advance of a film's theatrical release.
Personally, this seems like an insanely idiotic move on the part of the Academy. Then again, I've been wrong about this showbiz stuff before.
Whadda y'all think? Sound off in the comments section.
Wednesday, June 23, 2010
Posted by Jordasch at 2:30 PM