So, er, uh, I should warn you, that er, uh, Mr. Boivin plans on referring to some, er, uh spoilahs. Please take that into considaration before, er, uh, proceeding.
Thank you and Gawd bless, er, uh, America.
Boivin: Thank you, Bobby. I figured the thing to start off this recap had to be Don's "Why I'm Quitting Tobacco" ad in the Times: it was the big catalyst this week, either a panacea for SCDP's problems or a coup de grace for the mortally wounded agency, we'll have to wait until next week to see how that goes. When he wrote it and when we saw other characters reading it, I honestly thought that this was another brilliant Don Draper move that would save the agency and put them ina better position then they'd even in before.
When "Bobby Kennedy" called Don's office, I was 100% fooled. I honestly thought the next season would see the gang working on the Kennedy campaign in a stark contrast to their courting of Nixon in Season One. But then that asshole Ted Chough (how I loathe him!) pulling a prank and ruining my dreams.
It has to be said, Don's bold move certainly changed the conversation about the agency in the ad world, my fear is that it changed it from "Sterling Cooper Draper Pryce is going under because they lost Lucky Strike" to "Sterling Cooper Draper Pryce is going under because they lost Lucky Strike and they're resorting to desperate hijinks to make it appear that they aren't". Of course, to some eyes SCDP is now a cutting edge firm that will lead the advertising business into a new age. The American Cancer Society seems to think they are, but they don't pay money. It's a start. Baby steps, people.
Oh, and I don't think Cooper's serious about quitting. Unless they find him in his apartment having committed seppuku, I don't think we've seen last of him.
I'm curious as to what people think about Midge's role in Don's big move this week. Was his buying her paining an inspiration for his letter? When he stared at it was he really getting inspiration or was he just in one of his patented zen states of genius? Did her addiction inspire his tirade against tobacco? Probably not as he was puffing away on a Lucky (side question: is he going to change brands now?) when he wrote it. I think she made him see how pathetic a desparate junkie can be and he saw the parallels between this woman who was once so intelligent and beautiful resorting to playing the sympathy card with an old client, excuse me, lover.
And poor little Sally Draper. Betty doesn't like her astoundingly innocent friendship with the town ne'r-do-well (which is to say that he's an average young teenage boy) and even threatens to move out of the historic Draper estate because of it. And Sally was doing so well at therapy!
Am I the only one who felt that Dr. Edna telling Betty she needs therapy and Betty asking if she could do it for her was the least subtle "Betty is a child" reference yet. I guess sometimes the best of these things aren't the ones you need to be an English major to get.
We'll see you next week (with Jordan) for the big season finale! Say goodbye, Bobby!
Bobby: Goodbye, er, uh, Bobby.